Assessments and surveys are the perfect way to build awareness about you and your business. If you use a free survey tool like www.surveymonkey.com, you can send out a survey to your mailing list. You can ask for opinions on your current products and services while at the same time inquiring about what new things people would like to see. Keep surveys short and to the point. They’re a great way to stay in contact with your current customers, while introducing you to new prospects in a unique and interesting way.
Other tools: Assessment Generator, www.zoomerang.com , www.createsurvey.com
Excerpted from: Write a Marketing Plan that Works by Tara Kachaturoff. Copyright © 2005 by Tara Kachaturoff. All rights reserved.
Tara Alexandra Kachaturoff
Certified Guerrilla Marketing Coach
www.virtualleverage.com