You can find a complementary partner and create an area on your website where you can place a link to their site and vice versa. For example, if you're a business coach, you might partner with website developers, copywriters, and virtual assistants -- people who might be helpful to your clients. These folks, in turn, can place a link on their website that refers to you. A great way to add partners to your website is to create a separate page, perhaps giving it a title such as References or Resources. Or better yet, you can find a partner who will actively promote your products and services to their email list (and you would do the same). Learn more techniques at www.webtrafficessentials.com